Keeping it Simple® with remarkable banking experiences
Delivering expert advice and support
Our Member Advice Centre has responded to more than one million calls since it was first launched in 2014, providing access and support to members wherever they are.
Constant vigilance to protect members
The financial security of members will always be our first priority. In 2021 we introduced two-step verification to add yet another layer of online security for members and held free fraud prevention and cybersecurity seminars.
Advancing digital banking
In 2021 we continued to make it easier for members to bank and get expert advice online. From a refreshed mobile banking app to a new online member application, we’re always working to improve our members’ digital experience.
Elevating digital banking technologies
Our AI-powered digital assistant, Finley, has been helping members get product and service information easily since 2020. Finley has more than 700 answers and is getting smarter by the day.
Saving members approximately $203 in bank fees each year with our Simply Free Account®*
Since coming together as First West, we’ve been able to eliminate or reduce everyday banking fees through market-leading products. Launched in 2012, the best-in-class Simply Free Account® has no monthly fee and offers free, unlimited Interac e-Transfers within Canada.
*Average monthly fees are based on products with comparable features at major Canadian banks
as at June 20, 2023.
“You took the time to visit us and view our sites first-hand, so you got a great understanding of what Trillium Communities is all about.”
– Omar Lalani, President & CEO, Trillium Communities
Thousands of business owners prefer Unlimited Chequing for Business®
In 2022, more than 6,300 members kept more money in their business through our industry-leading low-fee business banking account. Unlimited Chequing for Business® offers a predictable low monthly fee and unlimited deposits that won’t incur extra costs—one of many ways we’re creating a future where everyone can flourish.
Elevating online and mobile banking through innovative technology
In 2019 First West became the first credit union in Canada to release a brand-new mobile app, online banking portal and public website using the Forge Digital Banking Platform. This superior digital experience made it simpler, more intuitive and efficient for members to interact with us.