Cathy McIntyre

Elected to First West's board in May 2017, Cathy is a senior executive with over 30 years of business and board experience.  Known for corporate strategy, all aspects of marketing, branding, communications, consumer research and stakeholder engagement, Cathy began her career as a marketing and communications professional in a number of multi-national corporations.  In 1997 she founded Strategic Initiatives, a nationally recognized marketing research firm with clients among many of the leading businesses in Western Canada.  

At First West, Cathy serves on the Governance and Nominations Committee, the Audit and Conduct Review Committee and also serves on the First West Foundation. Beyond First West, Cathy sits on the boards of Peninsula Co-op, the Victoria Hospitals Foundation and the Arthritis Society of Canada, as well as the Board of Governors of the University of Victoria.  She has previously served on the boards of the United Way of Canada, United Way of Greater Victoria and the CMA Society of BC, among others.  Her board roles have included Board Chair, Governance Chair, and Nominations Chair.

Cathy earned an MBA at the University of Victoria and holds the Human Resources and Compensation Committee and the Audit Committee certifications from the Directors College.  She is also a Chartered Director (C.Dir) and a member of the Institute of Corporate Directors. 

Cathy and her husband have been proud members of Island Savings since 2004.

Key strengths:

  • Strategic planning
  • Marketing and branding
  • Financial accounting and audit