Bryan Mavrow

Chief Brand Innovation Officer

As a member First West Credit Union’s leadership team, Bryan Mavrow is accountable for the success of the organization’s marketing, communications, enterprise intelligence and community investment activities. He also serves as the credit union’s liaison to the First West Foundation; a private, $10 million endowment dedicated to granting funds to charitable organizations across the communities served by First West’s regional brands.

Since joining First West in 2011, Bryan has transformed and brought focus to First West marketing and product and service innovation efforts. Most significantly, this has included the introduction of First West’s brand promise, “Keeping It Simple®”, the launch of the Simply Free Account®--Canada’s best daily account—and building First West’s position as marketplace leaders in delivering digital services including remote cheque deposit, eTransfers and personal financial management tools.

Bryan has an unwavering commitment to innovation and delivering exceptional member service experiences. Under his leadership First West piloted North America’s first wearable payment accessory to use Visa payWave® technology named Dashband™. This focus on merging technology and member experience earned First West the Canadian Credit Union award for Innovation in 2016.

Before joining First West, Bryan held leadership roles across a variety of high-change businesses. He established an early career in the online industry helping grow one of Canada’s most successful internet services companies in the days where he architected the first online channels for companies including Telus, SC Johnson, Kraft and Colliers International.

In previous roles, Bryan has served as vice-president/general manager of Hot Tamali, where he won the AD AGE International Small Agency of the Year Award. He has also led a global-serving franchise team as vice-president marketing and communications for 1-800-GOT-JUNK? and as director of internet architecture for Intrawest where he designed online engagement for millions of ski resort guests across North America.

Bryan attended the University of British Columbia and BCIT, where today he contributes to BCIT’s marketing programs advisory committee and has taught a number of continuing studies courses over the years.

Featured Posts

March 14, 2018

Over the last decade, we’ve seen a shift in our interpretation of the word “innovation.”

Now more than ever, innovation is used solely in reference to technology. When we hear the word, we assume that another millennial billionaire has created the next “big thing”—a new app that rates the latest craft beers, or a life-changing tech gadget that you can’t live another moment without. Even popular TV shows like Dragon’s Den, that match...

May 26, 2015

First West Credit Union has introduced Dashband™, the first wearable payment accessory in North America to use Visa payWave® technology. Dashband™ allows wearers to pay for purchases with the ease and security of contactless payment technology, eliminating the need to swipe, insert, sign or enter PIN numbers.

First West is unveiling the band in a limited release as it explores ways to bring innovative banking solutions to its membership and the marketplace.

June 4, 2013

Pointers for grounding innovation efforts in your organization

When I joined First West two years ago, I knew right away I was signing up for something innovative in and of itself. First West’s stay local, work big, achieve more model means that it has three unique retail brands nested within a non-consumer-facing parent brand. Not unusual in the business world, but certainly unique in the more staid and traditional credit union system.

May 28, 2013

It seems everyone and their dog is innovating these days. But do the claims lack teeth—and does it matter in financial services?

When one thinks innovation, traditional industries like financial services aren’t the first to come to mind. That’s often reserved for technology-based business or manufacturing. But as of late, the marketplace is seeing more and more claims of innovation—and from all corners, major financial players and credit unions...

November 26, 2011

If you’re as gripped by your work as Bryan Mavrow, you don’t need caffeine. It’s 7 a.m. and after a decaf French press, First West’s senior vice-president of marketing is already at it, overseeing both the Valley First and Envision Financial regional marketing teams. His excitement, though intellectual, is palpable and it’s a constant throughout his career.

“I just love what I do. I don’t think the day ends,” says Bryan. “The line...