Senior Vice-President, Marketing
A senior integrated marketing leader with two decades of experience, Bryan Mavrow oversees First West’s overall brand management, community investment department, and First West Foundation. He also leads the business intelligence group, and recently launched the First West Member Innovation Lab focused on creating good things for the credit union’s members.
Bryan cut his marketing teeth with Rogers in the early days of cell phones, claiming to have owned one of the first Motorola ‘brick’ phones. As an online marketing pioneer, Bryan helped grow one of Canada's most successful internet service companies in the dot-com days that created the online channels for companies like Telus, SC Johnson, Kraft, and Colliers. His digital marketing experience broadened as the digital architect for guest-centred experiences on Intrawest’s 14 e-commerce resort sites including WhistlerBlackcomb.com. Over the past decade he’s worked as vice-president marketing at 1-800-GOT-JUNK? and vice-president/general manager of Hot Tomali Communications where under his leadership, Hot Tomali was chosen as International Small Agency of the Year by AD AGE.
Bryan attended the University of British Columbia and BCIT, and is the on-call eMarketing instructor for the Canadian Marketing Association. He also serves on BCIT’s marketing programs advisory committee and has taught a number of continuing studies courses at the institution.