OUR STORY
Historic milestones, historic roots
Cooperation isn’t only an ownership model; it’s the driving force behind everything we do
On April 1, 2026, we became a federally regulated credit union and began operating under our new legal name, Tru Cooperative Bank, marking a historic milestone in our evolution as a member owned cooperative, and strengthening our ability to serve members and communities across Canada.
Our new name, Tru Cooperative Bank, reflects our cooperative roots while clearly saying to Canadians that they have a option for banking that matches the capabilities of larger banks while operating under a cooperative, member-owned model focused on members’ financial well-being.
As Tru Cooperative Bank, we continue to operate as our established local brands – Envision Financial, Island Savings, Valley First and Enderby & District Financial – serving members across British Columbia through the same branches, teams and relationships members rely on today.
Things we believe
Creating unrivaled banking experiences
Authentic connection
We listen deeply to understand people’s unique needs, so we can truly serve the interests of our members, our team members and our communities.
Collective strength
We build trusting relationships within our teams, our communities, and our profession to help each other succeed.
Courageous leadership
We dare to explore new possibilities, take bold steps, and continuously learn and grow.
An award-winning culture built around purpose
We’re known for inspiring and supporting our team members to grow their career. Recognized for our admired corporate culture, for psychological safety, and as one of BC’s Top Employers, we’ve cultivated an organization that rallies around a purpose of helping members and communities flourish. And at Tru Cooperative Bank, formerly First West Credit Union, no one gets left behind. Our team members can live out their individual purpose in tandem with our shared vision around authentic connections, collective strength and courageous leadership.
“”Sierra March, Member, Ridge Meadows branch, Envision Financial division
Financial wellbeing is for everyone
Our commitment to diversity, equity, inclusion and belonging (DEIB)
Tru Cooperative Bank’s foundational values demand that we, as an organization, actively strive for diversity, equity, inclusion and belonging. We believe in cultivating an environment in which every employee, member and community partner—both present and future—is valued for their uniqueness and is empowered to flourish.
Tru Cooperative Bank, formerly First West Credit Union, was formed in 2010, but our roots date back to 1946
Our brands—Envision Financial, Valley First, Island Savings and Enderby & District Financial—each have decades of history as locally known and trusted institutions. They were built through entrepreneurial spirit, seeking to address unique or unmet financial needs in their communities. Today, as Tru Cooperative Bank, we’re still driven by this same solution-oriented, inspirational mindset.