Welcome to Tru Cooperative Bank, formerly First West Credit Union

OUR ORGANIZATION

Removing barriers to what's best for members, becoming Tru Cooperative Bank

Tru Cooperative Bank logo
By combining the local touch of your credit union with the national resources of our collective, our members’ experience banking that’s built on community, powered by cooperation. And that’s something that every Canadian deserves.

When setting out on our path to become a federally-regulated credit union, we had members’ interests in sight. We believe that a strong foundation for the future means continuing to responsibly grow across the country in ways that support each of our credit union’s local brands.

After several years of preparation, careful thought and planning, we are pleased to have successfully transitioned to Tru Cooperative Bank (formerly First West Credit Union) a federal credit union with horizons beyond provincial borders.

Divisional brands:

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Our Model

We believe financial service is best when it’s local

Our divisional brands reflect their former credit union names and have been part of their communities for generations. These trusted brands offer competitive financial products, pricing and advice made possible through our collective size and strength.

The power of local

Our local-market approach helps us provide service and advice that’s built on real relationships while meeting the needs of those who live and work in our communities.

Innovation for the future

We invest heavily in re-imagining the banking experience and creating new ways to serve families and businesses through innovation and technology.

Savings and efficiency

Our size and financial strength allow us to work more efficiently and save on operational costs. We benefit from a back-office of talented business professionals who support our divisional brands.

Stability and diversification

Our geographic reach—spanning Southern B.C. and reaching to Kitimat in the north—decreases economic risks and increases resiliency.

Becoming a federal credit union

As Tru Cooperative Bank, we’re building a stronger and more sustainable future for our members, team members, and local communities.

Transforming lives

Our influence helps to better the lives of members and team members. We stand shoulder to shoulder with organizations that fuel local economies and create valuable jobs in our communities.

“Whether it’s our daily banking, expert advice or the latest easy-to-use technology, we’re focused on providing an unrivalled member experience that puts our members at the centre of everything we do.”
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Launi Skinner, CEO