Valley First seeking the public’s help to distribute $250,000 to local charities through #CommentsOfKindness

PENTICTON, B.C. – Valley First, a division of First West Credit Union, and its philanthropic partner, First West Foundation, has launched the second phase of its Simple Generosity program—#CommentsOfKindness. The program encourages the public to show their appreciation for local charities by nominating them through its Instagram and Facebook channels.

“This year has been a challenging one for our community partners with an increased demand for their services combined with fewer opportunities for traditional, in-person fundraising,” says Susan Byrom, Executive Director at First West Foundation. “This initiative allows us to show our appreciation of the amazing work local charities undertake and is another way we can continue to use our financial cooperative’s organizational strength as a catalyst to help our communities thrive.”

Until July 20, #CommentsOfKindness posts will be shared on Valley First’s Facebook page and Instagram account. Simply comment with your message of thanks along with the name of one registered charity in your area, and First West Foundation will donate $25 to them for your comment. By adding your comment, the registered charity will also get an opportunity to receive an additional $25,000 donation.

“Our local charities showed incredible resilience over the last year—this is a perfect way to show them how much we value the work they do in the community,” says Byrom.

Since the program began last month, there has already been over $47,000 generated for over 300 registered charities. #CommentsOfKindness is part of a million-dollar “Simple Generosity” giving program in 2021.

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Company Information

About Valley First

Valley First is a premier provider of banking and investment services for residents and businesses in the Okanagan, Similkameen and Thompson valleys. As a division of First West Credit Union, B.C.’s third-largest credit union with 46 branches throughout the province, Valley First brings innovative products, an extensive branch network and local decision making to the banking experience. For more information on Valley First, visit

Media Contacts

Josh Juhlke

Communications Manager
c: 604.309.6066