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MEDIA CENTRE

First West Credit Union launches unique initiative to boost local economies while supporting food banks through its regional brands

LANGLEY, B.C. –First West Credit Union is partnering with members across its regional divisions to provide financial support to food banks and small businesses continuing to feel the ripple effects of COVID-19.

Get a Meal Give a Meal is centered around social and economic wellbeing and raises funds for local food banks by encouraging First West members to purchase meals from local restaurants. In a time of economic uncertainty, this model provides a safe and economical way for members to support their local community.

The benefits of Get a Meal Give a Meal are two-fold:

  • First West will donate $5 to local food banks for each order placed at participating restaurants
  • For any orders over $50 (before tax), First West will subsidize members for $25, ensuring that the full order amount goes to the restaurant

“The impact of the current situation on local restaurants and food banks has continued to be the cause of significant financial uncertainty in our communities, and by leveraging our network we can help in a sustainable and meaningful way,” explains Launi Skinner, CEO of First West Credit Union. “Initiatives like this are what we try to embody as a values-driven cooperative financial institution, and the community response we’ve seen across our regions has been incredible to watch.”

Get a Meal Give a Meal is a part of First West’s community investment signature causes, Feed the Valley and The Full Cupboard, aimed at raising food, funds and awareness for local food banks.

Since the creation of these signature causes First West has raised over $3,540,000 for local food banks, providing more than 10.6 million meals to those in need. More information on these initiatives can be found at FeedtheValley.ca or TheFullCupboard.ca.

Company Information

About Tru Cooperative Bank, formerly First West Credit Union

Tru Cooperative Bank brings together the best of both worlds, combining the strength and stability of a leading Canadian financial institution, and the care and community leadership of a local cooperative. With approximately $20 billion in total assets and more than 283,000 members, Tru Cooperative Bank offers clear, practical advice and modern banking that’s designed to be digital when it should be, and personal when it matters.

Through its regional brands — Envision Financial, Valley First, Island Savings, and Enderby & District Financial — Tru Cooperative Bank has contributed more than $44 million back to local communities while cultivating a nationally-recognized culture shaped by courageous leadership, authentic connection and collective strength. Learn more at firstwestcu.ca and see how we’re redefining banking to create a future where everyone can flourish.

Media Contacts

Josh Juhlke

Communications Manager
c: 604.309.6066
jjuhlke@firstwestcu.ca