First West seeking the public’s help to distribute $250,000 to local charities through #CommentsOfKindness

LANGLEY, B.C. – First West Credit Union, and its philanthropic partner, First West Foundation, has launched the second phase of its Simple Generosity program—#CommentsOfKindness. The program encourages the public to show their appreciation for local charities by nominating them through its regional brand’s Instagram and Facebook channels.

“This year has been a challenging one for our community partners with an increased demand for their services combined with fewer opportunities for traditional, in-person fundraising,” says Susan Byrom, Executive Director at First West Foundation. “This initiative allows us to show our appreciation of the amazing work local charities undertake and is another way we can continue to use our financial cooperative’s organizational strength as a catalyst to help our communities thrive.”

Until July 20, #CommentsOfKindness posts will be shared on the Envision Financial, Valley First, Island Savings and Enderby & District Financial Facebook pages and Instagram accounts. Simply comment with your message of thanks along with the name of one registered charity in your area, and First West Foundation will donate $25 to them for your comment. By adding your comment, the registered charity will also get an opportunity to receive an additional $25,000 donation.

“Our local charities showed incredible resilience over the last year—this is a perfect way to show them how much we value the work they do in the community,” says Byrom.

Since the program began last month, there has already been over $47,000 generated for over 300 registered charities. #CommentsOfKindness is part of a million-dollar “Simple Generosity” giving program in 2021.

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Company Information

About First West Credit Union

First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. Led by Launi Skinner, First West is one of Canada’s largest credit unions with nearly $18.6 billion in total assets and assets under administration, more than 253,000 members and approximately 1,250 team members. It operates 45 branches throughout the province under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit for more information on First West Credit Union.

Media Contacts

Josh Juhlke

Communications Manager
c: 604.309.6066