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MEDIA CENTER

First West Credit Union partners with One Twenty Three West to elevate its brand and visual identity

LANGLEY, B.C- After an extensive review process, First West Credit Union has selected agency One Twenty Three West (123w) to help bring its ambitious brand strategy to life and evolve its visual identity as it begins the next chapter in its longstanding history dating back to 1946.

First West is one of Canada’s largest credit unions with $17.4 billion in total assets and assets under administration and more than 250,000 members. It operates 45 branches throughout British Columbia under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands.

123w is an award-winning, independent idea and design collective based in Vancouver and Toronto. Founded in 2013, 123w’s innovative team has helped power admired Canadian brands including Real Canadian Superstore, Kal Tire, White Spot, The Canadian Automobile Association and B.C. Children’s Hospital among many others.

“We’re thrilled to team up with One Twenty Three West not only for their balance of brand, design and advertising expertise but also their overarching cultural fit with our cooperative,” says Ron Cann, First West’s Vice President, Marketing & Communications. “They have a track record of driving success in the markets First West serves, and in the time we’ve spent with them so far, it’s crystal clear they’re a true extension of our team.”

“We’re excited to partner with First West to create real value for their members as they embark on this exciting chapter in their organization’s story,” said agency founder and ECD Bryan Collins. “It’s the kind of challenge we love – combining all our agency’s strengths to make something powerful and holistic.”

The contract has already begun with 123w taking over strategy and creative duties for campaigns launching in 2024.

Company Information

About First West Credit Union

First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. Led by Launi Skinner, First West is one of Canada’s largest credit unions with nearly $17.4 billion in total assets and assets under administration, more than 253,000 members and approximately 1,250 team members. It operates 45 branches throughout the province under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union.

Media Contacts

Josh Juhlke

Communications Manager
jjuhlke@firstwestcu.ca
604-309-6066

Jaime Nilsson

VP, Managing Director
One Twenty Three West
jaime@123w.ca
250-508-9292