First West Model Overview
Mergers that centre on banking system conversion, name changes, head office consolidations, new structures and title changes make you wonder—what happened to the member?
That's why First West has created an entirely new type of partnership model. It enables credit unions to achieve efficiency, stability and strength while increasing real value for its members—new products like the Simply Free Account™ and Unlimited Chequing for Business®, new reward programs like Referral Perks™, and holistic wealth advisory services through our partnership with Qtrade Financial.
Our focus is simple: simplifying lives and helping members and communities thrive, through a network of like-minded credit unions with the size to work big and the grassroots common sense to work local.
Leadership. Cooperation. Innovation. That's what First West is all about.
Board chair Shawn Neumann and CEO Launi Skinner share more about First West's unique partnership model.